Indianapolis, IN – March 5, 2025 – The Basketball League (TBL), one of the fastest-growing professional basketball leagues in North America, is proud to announce an exciting new partnership with HotelPlanner, a leading travel technology platform and hotel booking service. This strategic alliance will provide TBL teams, players, and fans with exclusive access to discounted hotel accommodations, making travel more seamless and affordable throughout the 2025 season and beyond.
With TBL’s expanding footprint across North America, efficient and cost-effective travel solutions are essential. HotelPlanner’s innovative booking technology and vast network of hotel partners will streamline the process for TBL teams as they navigate the rigorous season schedule.
“This partnership with HotelPlanner is a game-changer for our league,” said Evelyn Magley, CEO of The Basketball League. “Our teams and fans deserve the best travel experience, and with HotelPlanner’s expertise, we are confident that they will enjoy seamless, affordable, and high-quality accommodations at every stop on the journey. We are thrilled to work together to elevate the overall experience for everyone involved in TBL.”
As part of this collaboration, HotelPlanner will offer custom booking solutions tailored specifically for TBL teams, ensuring they have access to comfortable and convenient lodging during their road games. Additionally, TBL fans will be able to take advantage of exclusive discounts when traveling to support their favorite teams.
“We’re excited to team up with The Basketball League and support the league’s growing community of players, coaches, and fans,” said Ben Knosby, VP of Sports at HotelPlanner. “By providing affordable, top-tier accommodations, we aim to enhance the travel experience and help teams focus on what matters most – competing at their best on the court.”
The partnership aligns with TBL’s commitment to fostering an elite and professional environment for its athletes while also prioritizing accessibility for its loyal fanbase. With this collaboration, both organizations aim to enhance the overall game-day and travel experience, making every trip a smooth and enjoyable one.
Hotelplanner was represented by Innovative Partnerships Group for the deal in collaboration and negotiation of The Basketball League.
“Evelyn and her team have created an incredible basketball league, and her dedication to excellence shines through in every aspect of her work. This partnership with HotelPlanner will streamline efficiencies for both team owners and their fans throughout the league. We’re excited to see the positive impact this collaboration will bring!” said Sierra Kempthorn, Director of Business Development at Innovative Partnerships Group.
About The Basketball League (TBL):
The Basketball League is a professional basketball league dedicated to providing athletes with a platform to showcase their talents while positively impacting their communities. With teams across North America, TBL is committed to developing players on and off the court, emphasizing community engagement and business education.
About HotelPlanner:
HotelPlanner is a leading travel technology platform specializing in group hotel bookings and individual travel needs. With a mission to provide the best rates and seamless booking experiences, HotelPlanner partners with major sports organizations, events, and businesses worldwide.
About Innovative Partnerships Group
Innovative Partnerships Group is a global leader in developing long-term, revenue-generating business relationships among the most prestigious professional sports teams, entertainment properties and global brands. The company has been recognized on several occasions in recent years by Sports Business Journal and other publications as one of the leading sports sponsorship and naming rights agencies in this industry. Innovative Partnerships Group has its breakthrough Partnership Intelligence™ system that allows both properties and brands to maximize their return on sponsorship partnerships. For more information, visit www.ipg360.com.