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TBL Financial Literacy Program

TBL Financial Literacy Program Expansion

The Basketball League (TBL) is a professional-level sports league that partners with the National Financial Educators Council (NFEC) to increase financial literacy in the communities across the U.S. where TBL teams are based.

Working in tandem with the league’s teams, players, and the NFEC, TBL promotes financial wellness and economic empowerment in its sponsor communities all around the country.

TBL Team Involvement

TBL teams show a commitment to promoting community financial wellness in several ways:

  • Donations of Financial Literacy Materials. To support community financial literacy, TBL teams across the league donate the NFEC’s top-grade financial wellness resources to schools, nonprofits, and community groups.
  • Financial Literacy Test Participation. Teams select a participant attending a TBL game and ask age-appropriate questions from the NFEC’s financial literacy quiz. Each question answered correctly gives the participant a chance to take a shot for a prize.
  • Financial Educators Day Acknowledgement. Financial educators get special recognition from TBL teams during halftime.
  • Mother’s Day Campaign. For Mother’s Day, kids are encouraged to do chores for Mom as a gift – and earn free TBL game tickets. This campaign promotes a strong work ethic and family financial health.

TBL Player Participation

TBL players get involved too. Here’s how they contribute:

  • Education: Players participate in learning activities that build their own financial capabilities.
  • Advocacy: Players take part as active advocates for community financial wellness and economic empowerment.
  • Leadership: Players highlight their community leadership by encouraging others to get involved in improving their personal finances and earning the respected Certified Financial Education Instructor (CFEI®) certificate.

Get Information about Your TBL Conference

With TBL reaching 49 communities across the country there are entertaining games and access to financial literacy programs near you.  Learn more about our Conferences and their financial education initiative: West, Midwest, Central, and East.


The National Financial Educators Council (NFEC) has partnered with The Basketball League (TBL) to promote financial literacy throughout their professional sports league communities across the country.

The initial objective of this campaign is to provide financial education to the 500+ players across the 50+ professional basketball teams. This effort will be followed with a community outreach initiative that provides players and management personnel opportunities to support their communities by donating financial literacy resources and speaking to schools and nonprofit organizations.

To kick off this initiative, The Basketball League’s national and local team management will participate in the Certified Financial Education Instructor course to help them maximize their time teaching players. Supplied with research-based financial education resources that include live presentation curriculum, online learning, and ongoing education support.

The Basketball League is rolling out this campaign to work toward their goal of helping players develop leadership skills, self-worth, respect for themselves and their communities, and to provide education that can make a lasting difference in their lives. The financial literacy program adds to their current education initiatives which include life skills for proper nutrition, pre- and post-game recovery, mental health and wellness, and much more.

“It’s great to see a professional sports team committed to helping their players and the communities they serve across the country. Through this partnership with The Basketball League we can take a step to addressing the financial literacy crisis by having professional athletes take an active role in the financial literacy movement,” states Vince Shorb of the National Financial Educators Council.

Not knowing how to manage one’s personal finances so they align with their long-term goals carries a high cost. A survey by the NFEC in January 2020 asked 2,506 people across the country, “How much money do you think you lost because you lacked knowledge about personal finances?” Among this diverse group, respondents estimated that lacking knowledge about personal finances cost them an average of $1,279.

“We are excited to be in partnership with the National Financial Educators Council who are known for their expertise in changing lives through their dynamic financial literacy program. The positive impact of this program will literally change the trajectory of hundreds if not thousands of lives for generations to come. We are thankful that the NFEC created this fabulous platform to help educate individuals to become financially literate to help secure their financial futures. We are honored to be able to present NFEC not only to our players but to the masses across communities in the U.S. and internationally.” —Evelyn Magley/CEO-The Basketball League

The National Financial Educators Council (NFEC) is a social enterprise organization whose stated mission is to improve financial capability among the nation’s citizens. Through collaborative efforts with leaders across a variety of fields, the NFEC aims to increase access to financial literacy resources that represent best practices in financial education.

The Basketball League (TBL) is dedicated to delivering a World Class Professional Basketball experience to our community, our fans, and our business partners, with the following mission:

  • Provide communities with a professional basketball team that gives an affordable/quality family entertainment experience.
  • Provide players with educational opportunities to learn from nationally acclaimed life skills classes for financial literacy, health and wellness, nutrition, preventative medicine and sports biomechanics.
  • Offer support and encouragement to local communities through engagement in school and group appearances, youth camps, clinics, and non-profit organizations.
  • Afford basketball players the opportunity to make a living playing the game they love, in America.
  • Procure local individuals or groups an opportunity to own a professional sports business. Provide a relatively low cost barrier to entry and a proven game plan to success, with a return on their investment while positively impacting their region.